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The New Brand Storytelling
Brands have become adept at telling stories across mediums — the challenge is engaging consumers outside the campaign on a continuous and conversational basis. How should brands tell stories in the new media landscape?
Sep 29, 2009 -
Moving at the Speed of Innovation
Digital is an innovation driven medium. One thought on how brands can reconcile the necessary bureaucracy of business with the requisite speed of innovation.
Sep 11, 2009 -
Why Teens Just Aren’t that Into Twitter
With all the hubbub about teens and twitter, we thought we’d take a look at the why
Aug 28, 2009 -
Whatever Gets Measured, Gets Done
So why are we measuring success against metrics like page views and click throughs instead of what we really want?
Aug 13, 2009 -
The Collapse of Urban Print Media (and Why its Happening)
Once considered a critical lifestyle reference for a consumer group that traditionally stands as the vanguard to pop culture, the urban monthly publication has become an endangered species.
Aug 11, 2009 -
Social Media Engagement Builds Business… Or it Doesn’t
Finally, some hard data to justify the time and money devoted to social media marketing.
Jul 30, 2009 -
Recapturing Our Imaginations
Among other things, Detroit has a perception problem. Part of the solution will require automakers to rethink the role the car plays in their consumers’ lives.
Jul 20, 2009 -
Cultural Sensitivities in a Global World
Essentials for global content and communication.
Jul 14, 2009 -
Is Retail As We Know It Over?
Alice.com is changing the way consumers select and stock up on personal goods. Playing the role of the matchmaker, Alice.com’s prices aren’t lower than its competitors some of the time, they’re lower ALL of the time. Do brick and mortar stores stand a chance?
Jul 10, 2009 -
Building the Maven Trap
Is anyone still visiting brand’s websites anymore?
Jun 11, 2009
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Creative
Candy For Your Mind
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Technology
Hardware, Software and Code. Geeks Only!
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Strategy
The "Why" Before the "What"
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Innovation
Digital moves fast, we think faster
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News
Egotistical Agencynet Posturing
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Etc
Everything in Between
