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The Pitfalls of Pop Culture
In an era of media fragmentation, is pop culture immortalization still a relevant and desirable goal for advertising?
Dec 11, 2009 -
UX at the Core
When it comes to perfecting the user journey, remember to get back to B.A.S.I.C.
Nov 16, 2009 -
What exactly is a “digital agency” anyway?
With all the talk about which agencies are ‘fit to lead’ and which aren’t… we’re wondering, what exactly are these “digital agencies” that people are arguing about?
Nov 13, 2009 -
AN Opinion on Digital Agencies Taking the Reins
In today’s media landscape, there’s no question that Brands need to learn to effectively operate in digital as well as traditional channels. But who is best suited to help them get there? The debate rages on.
Nov 12, 2009 -
Charting A Shift from Communications to Engagements
The definition of advertising is flat out wrong. Let’s change it.
Nov 5, 2009 -
Tired of Getting Burned Out? Yeah. Us too.
Digital lets marketers broaden their interactions with their users — which is great news. Consumers are simply tired of getting burned out on overworked media.
Nov 3, 2009 -
Asking the Right Questions
Jan Chipchase teaches a lesson in questioning the motivations behind things.
Oct 16, 2009 -
Search vs. Social: The Battle of Man and Machine Rages On
Nielsen is reporting that 18% of information searches now begin in social media. What’s going on?
Oct 9, 2009 -
The New Brand Storytelling
Brands have become adept at telling stories across mediums — the challenge is engaging consumers outside the campaign on a continuous and conversational basis. How should brands tell stories in the new media landscape?
Sep 29, 2009 -
Moving at the Speed of Innovation
Digital is an innovation driven medium. One thought on how brands can reconcile the necessary bureaucracy of business with the requisite speed of innovation.
Sep 11, 2009
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Creative
Candy For Your Mind
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Technology
Hardware, Software and Code. Geeks Only!
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Strategy
The "Why" Before the "What"
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Innovation
Digital moves fast, we think faster
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News
Egotistical Agencynet Posturing
- Etc
