AgencyNet finds love!
Ok. Not exactly. But we did find “We Found Love,” the first single off Rihanna’s highly anticipated follow up to her 2010 megahit album, “Loud.”
Rather than launch her upcoming album the traditional way, we’ve been working with Island Def Jam Recordings to help launch her album in style.
Pushing musical and digital boundaries, the “Rihanna: UNLOCKED” campaign is designed as a thank you to her tens of millions of fans worldwide, aka the #RihannaNavy, who will be in the driver’s seat with the power to unlock exclusives from Rihanna’s new album.
Rihanna: UNLOCKED “lives as an interactive, gamified experience on her Facebook profile, and the Navy is tasked to work in combination with fans around the world on multiple “missions” to unlock the exclusives.”
What are you waiting for?? Go check it out!