AgencyNet helps the U.S. Air Force Ramp Up Mobile Marketing Efforts

AgencyNet was charged with bringing the United States Air Force’s online recruiting presence into the smartphone era.

The mobile experience, produced in partnership with the Air Force’s AOR, GSD&M, supports all three major smartphone platforms, iPhone, Android and Blackberry with a premium experience designed to give recruits a sense of what life is like in the U.S. Air Force.

“The new allows the Air Force to begin a dialog with potential recruits through their handsets. With over 200 careers listed for Enlisted, Officer and Healthcare Professionals, anyone visiting the mobile site can see the breath of opportunities,” explains AgencyNet Account Manager, Adam Lauer.

The former, three-year-old WAP site, was replaced with an experience befitting this highly technologically advanced arm of the U.S. Armed Services.  The new site maintains the look and feel of the current .com while expanding the previous mobile experience with more content and a greater emphasis on the recruitment process and available career options. All of this is part of an effort to paint a more complete picture of the Air Force.

Visitors get a sense of the excitement through a demonstration of Air Force maneuvers titled “Through the Eyes of the Air Force” and are able to explore the life of a new trainee through an extensive video series chronicling the 8 ½ weeks of Basic Military Training (BMT) from intake through graduation.

The site launched the second week of May with extremely positive initial results.  Users engage with almost 3x as much content as before and spend more time exploring advanced career options, like healthcare professionals and officer level positions.