AgencyNet launches SoHo NYC Studio

sohobldg

AgencyNet is pleased to announce the opening of a beautiful new office in the SoHo district of New York City. We were founded in New York City in 1994 and are thrilled to be returning to our roots. New York is, and always has been, a hotbed for strategic, technical and creative talent; as such we are extremely excited to plug into the unbridled energy that makes the city so vibrant. Take a tour of our office here.

With aggressive expansion plans in play for the agency, New York was the logical choice for our next location.  Over 1/3rd of our client base is located in the city, there is a significant unsolicited demand for our services, and the talent pool is robust.  Not to mention, the city does hold the undisputed title of the Advertising Capital of the World.  Initially the office will include Account Management, Business Development and Strategic services with Creative and Technological talent joining these teams as the business channel dictates.

Marc Case, EVP: Business Affairs will act as the lead on business development initiatives and work with our Account Services group to advance existing relationships in the region.  He will be augmented by an outstanding group of staff including:

Alex Morrison, Account Manager
Alex Morrison is a seasoned Account Manager with a substantial track record delivering breakthrough creative and measurable results for some of the world’s most recognized brands.  Alex joins AgencyNet from advertising giant J Walter Thompson, where he managed accounts and Digital initiatives for JetBlue, Rock the Vote, and the Ad Council.

Serving as the central account contact out of AgencyNet’s New York office, Alex’s strong background in strategic brand communications coupled with his formidable knowledge of the digital landscape empower him to lead AgencyNet’s Broadcast/Media and Cause Marketing strategic verticals. Alex will also assist in new business initiatives and proprietary development projects.

Alex is incredibly passionate about and excited by the prospects of Digital communications and its potential to enable dialogue, community, and immersive brand experiences for consumers.  That said, he still believes in the power of a good story and its ability to transform the perception of a brand.  Clearly, Alex is a perfect fit for AgencyNet.

Brian Chiger, Digital Strategist
Building upon his psychology degree from the University of Rochester, Brian began his career in Advertising at powerhouse Saatchi & Saatchi.   Diving headfirst into the fast paced ad world, he began as an Account Executive on Procter and Gamble’s Folgers account.   From there, Brian was promoted to Saatchi’s Strategy group, helping to pioneer thought leadership in youth marketing while working on General Mills’ extensive adolescent brand portfolio.

After several years at Saatchi, Brian left to pursue other passions including organizing and developing an extensive rock tour throughout the US.  In support of the “I Have a Dream” Foundation, a non-profit organization dedicated to the task of helping underprivileged kids achieve higher education, Brian and his band used the Digital landscape to reach out and empower high school musicians and students nationwide.

Brian is happy to be back in Advertising, applying his passion for consumer insights, ethnographic research, and sociology to the Digital ecosystem.  In Brian’s role as a Digital Strategist out of AgencyNet’s NYC office, he focuses on infusing and converting key insights into sound business strategies for AgencyNet’s clients.

Several members from our South Florida headquarters, including long time staffers Rachel Brownlee and Joshua Pipic (former Project Manager and Art Director) have relocated to complement the New York team.  We know they’ll do a great job transplanting the culture and enthusiasm that makes AgencyNet such a unique, positive and empowering place to work and play.