World Cup Champion, Olympic skier and NFL player Jeremy Bloom was tapped by Strategic Interactive Solutions firm, AgencyNet to be the face and voice of National Beverage Corp.’s new web site for Rip It Energy Fuel. 80-year old National Beverage Corp. is no stranger to the beverage industry, but attracting young and active minded drinkers to explore a new energy drink in an already crowded marketplace is a different story.
AgencyNet stepped in and developed a video-rich web experience featuring Jeremy Bloom to speak directly to Rip It’s core demographic. The crown jewel of the site is “Freestyle Football”, a viral advergame that combines Bloom’s sports of choice; football and skiing. “Using Jeremy Bloom, advergaming and a video rich web environment we’ve created an interactive brand experience that matches the on-the-go active lifestyle of Rip-It’s core demographic,” said Richard Lent, CEO of AgencyNet. “We’re giving users the opportunity to interact with one of their favorite athletes in a way that captures the key attributes of the Rip-It Energy brand.” The results have been amazing.
Without a traditional media blitzkrieg usually attached to new product launches, Rip It and AgencyNet have leveraged the power of the Internet to push through the clutter and attract young drinkers to the site and ultimately to the store to make a purchase.
Follow TEN: @agencyTEN