The viral campaign “Shave the Beaver” won an Interactive Media Award for Best in Class in the Marketing category. The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, the “Shave the Beaver” campaign had to successfully pass through a comprehensive judging process, achieving very high marks in each of the judging criteria – an achievement only a fraction of sites in the IMA competition earn each year. The judging is based on five categories including design, content, feature functionality, usability and standards compliance, and cross-browser compatibility. AgencyNet’s, “Shave the Beaver” campaign, scored an amazing 491 out of 500 to achieve this honor.
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