Our CEO, Richard Lent has been invited to speak during Advertising Week on the panel, Dynamic Nature of Digital Advertising. Rich will speak alongside Jeff Goodby, Co-chairman of Goodby, Silverstein & Partners, Benjamin Palmer, CEO of Barbarian Group and Peter McGuinness, Chairman and CEO of Gotham Inc. Their session is moderated by Rick Boyko, Managing Director of VCU’s Adcenter and former CCD at Ogilvy. The session investigates how and where advertising is consumed, and how agencies are coming up with new ways to engage consumers in an increasingly digital world.
Advertising Week takes place in New York City and is the largest gathering of industry leaders and decision makers. For its fifth year, Advertising Week will integrate all aspects of the industry ranging from CEO’s to CMO’s, traditional to digital, and creative to media. Rich’s session will be held Wednesday, September 24th. Click here for more information.
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