In celebration of Justin Bieber’s 18th birthday this Thursday, March 1st, we ask all his fans worldwide to give him a special present that only they can give: a Guinness World Record™.
Fans will be driven to HappyBirthdayJustinBieber.com on March 1st, where they’ll be encouraged to participate in a Guiness World Record™ attempt for ‘Most Social Media Messages Within 24 Hours’—by tweeting or posting to Facebook the specific message that will be provided on March 1st (target of 209,772 to break the existing record).
Our CEO, Richard Lent notes:
Justin has always been all about his fans, and there’s no question his 18th birthday is a landmark occasion. What better way to let his fans celebrate with him than to actually give him a World Record? This initiative is all about empowering his fans to continue being a part of the Justin Bieber story. With a firm grasp of the ‘new’ consumer and ‘new’ channels, we realized that we could tap into the cultural zeitgeist and do something truly collaborative and powerful.
A teaser page is now live, featuring a countdown clock (accurate across all global time zones) building anticipation for the big day. Fans can currently RSVP for the social media event on Facebook and share the page via Twitter, Facebook Like, Facebook Send and Google +1. Beginning at 12:00am (EST) Thursday, March 1st, the countdown clock will be replaced with the record-tallying site itself.
Once the campaign is live, fans will be provided with the specific social media message to share on March 1st via HappyBirthdayJustinBieber.com, Twitter or by posting to Facebook anytime during the 24-hour period from 12.00am (EST) to 11.59pm (EST).
The site will also reward fans for participating with exclusive badges unlocked by their involvement (custom Facebook cover photo, custom Facebook achievement and custom graphic badge download), designed to create an additional social sharing ripple beyond the site experience itself.
Follow along for the latest Justin Bieber Birthday Guinness World Record attempt news via Twitter: @JBWorldRecord
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