This week, we jetted across the globe to Mumbai, India to attend the World Brand Congress.
At the WBC, five hundred marketing professionals and brand managers from leading brands around the world discussed and answered today’s most critical business challenges.
Our VP Consumer and Brand Strategy, Alex Morrison, was invited to deliver a keynote presentation on brand participation across platforms. Alex stressed that in order for brands to earn a natural place in people’s conversations, brands must create engagements that closely align with consumers’ existing passions.
You can check out his presentation below.
We’re also proud to announce that Alex was awarded the “Brand Leadership Award” for brand stewardship and innovation for his thought leadership and his work with Brian Chiger, Richie Cruz and the rest of the strategic team at AgencyNet. It’s awarded to outstanding marketing and advertising professionals who demonstrate the highest caliber of strategic and creative thinking.
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