The motley crew of Ice Age is back. They’ve run into some trouble and we’re bringing it to you via mobile.
To launch the third film of the Ice Age franchise, Ice Age: Dawn of the Dinosaurs, AgencyNet, Blue Sky Studios and Fox Mobile Entertainment partnered to transport the jungle off the big screen and into the palm of your hand.
Teens and tweens are increasingly consuming digital content on-the-go with the mobile phone representing the central device in their increasingly active lifestyles. “With 50% of young smartphone users identifying the phone as their ‘personal entertainment center,’ the time was perfect to bring the Ice Age property to the mobile platform,” said AgencyNet VP of Consumer and Brand Strategy Alex Morrison.
Built on Adobe’s Flash Lite 3.1 Dandellion platform, the IA3 Mobile Application delivers an experience rich in the sights and sounds of the prehistoric Ice Age world. The application allows users to get up close and personal with the characters of the movie: bios, images, streaming video clips, and the chance to match wits with the star of the Ice Age series, the lovable saber-toothed squirrel, Scrat.
“Scrat-A-Tat-Tat” pits the user in head-to-head competition against the squirrel that doesn’t know how to quit. Challengers must match Scrat yelp for yelp as they memorize and repeat an increasingly complex series of snorts, grunts, squeals and screams. Once they’ve bested Scrat, users can challenge the entire herd.
The application also contains plenty of goodies for diehard fans. Ringtones and wallpapers allow users to customize their phones while a theater locater finds nearby showtimes and allows ticket purchases directly from the phone.
The application is available in 11 languages and 19 countries through Nokia’s recently launched OVI store. The OVI store, available to over 50 million Nokia users worldwide, services the Nokia community across mobile carriers.
Old friends, new faces and more teeth than you can shake a stick at are just the beginning of what you will discover in the Ice Age 3: Dawn of the Dinosaurs Mobile Application.