It’s official—pop culture icon and global superstar Justin Bieber turns 18 today!
To celebrate we have launched happybirthdayjustinbieber.com, a platform where fans can tweet or post the official message and then send their own personal birthday messages to help give Justin a very special present that only they can give: a Guinness World Record!
The site has now gone live and is urging fans worldwide to join forces to break a Guinness World Record within the next 24 hours for ‘Most Social Media Messages Within 24 Hours’—by tweeting, retweeting, or posting this official message to Facebook:
Please RT: Setting a world record for @justinbieber! #leggo http://bit.ly/jb18th
The site features a real-time counter showing progress towards the world record, as well as a countdown clock to midnight (accurate across all global time zones). The site will reward fans for participating with exclusive badges unlocked by their involvement (custom Facebook cover photo, custom Facebook achievement and custom graphic badge download), designed to create an additional social sharing ripple beyond the site experience itself.
To participate in the Guinness World Records® attempt, head to happybirthdayjustinbieber.com now to send out the official message for Justin and follow the prompts. Please note the record attempt will take place for 24 hours between 12:00am (EST) through to 11.59pm (EST) on March 1st , 2012 only.
Follow along for the latest Justin Bieber Birthday Guinness World Records® attempt news via Twitter: @JBWorldRecord
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