Today, several AgencyNetters are presenting our ideas to the leadership team for a large, well-known consumer product brand.
Two of those on the pitch team are designers from the creative department. For one, it is her first time at a large pitch. During our conversations leading up to her departure, I shared with her my Sketch Identity Management (SkIM) technique. I apologize in advance to my copywriter who hates when I acronym (yes it can be a verb too).
In short, the SkIM technique is a quick and easy way to catalog all of the individuals in the meeting by name, title and location in the room. The technique provides the user with a visual reference to “skim” whenever needed to easily remember who is speaking or whom to address. Obviously, the technique is meant to be used during meetings where there is a larger than normal group of people where most of them are comprised of people you may not know.
Here’s SkIM by the Numbers…
Step 1:
Take your seat at the table for the meeting. It is assumed you will be seated at a large conference table but it is not necessary.
Step 2:
Survey the room. Take note of where everyone is, especially the people from your team.
Step 3:
Sketch the table and the room if necessary.

Step 4:
Label your sketch with the names (and role or title) as everyone introduces himself or herself.
In order to keep everything easy to manage visually, here is how I simplify the sketch for my use.
- I use an “X” to mark my spot.
- Mark the members of your team with their first initial in a circle.
- Label team members from organizations other than your own by writing their name and then a line underneath with their role or title beneath.
- You may want to attach a differentiating mark to the individual(s) of importance such as project managers or team leaders.
Step 5:
Refer to your SkIM whenever needed during the meeting.
There you have it. It may not seem like much, but the SkIM technique has helped me quite a few times during extended meetings in large groups.
What kind of interesting techniques have you developed for use in meetings? I would love to hear them. Thanks in advance and here’s to making the most out of your meeting time.
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Mary
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Garett
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Mary
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Adam
