To promote Oxygen’s newest show, Breaking Up With Shannen Doherty, strategic interactive leader AgencyNet developed a buzz-generation microsite featuring streaming video and slick Flash animations. The site was developed with scalability in mind to creatively capitalize on each episode. AgencyNet’s challenge was to create a site that contained a flexible layout and scheme while carrying the show’s branding into the online medium.
All of the “Breakup Essentials” are present… books, songs, movies, and the obligatory Celebrity Breakups section. The site is chock full of additional goodies as well including an interactive quiz, bookmarks to Shannen’s favorite sites, a MySpace community page, and a sweepstakes featuring a makeover worth over $3,000.
Breaking up is hard to do, so why do it alone? Visit “Breaking Up with Shannen Doherty“.
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