Own Your C 2.0 just got a little more social by integrating Facebook Connect.
Own Your C gives teens the platform to share their opinions and influence the conversation about topics they care about like tobacco, health, culture, alcohol, relationships and school. It was a natural evolution from the first iteration of the campaign; an immersive mixed-media and digitally crafted world built on the premise of choice.
By integrating the Facebook Connect API, users can now share their activity with their Facebook friend circle, allowing the movement to reach more and more teens. The extension onto Facebook allows for users to invite their friends to join the Own Your C community and to publish their site activity to their Facebook news feed, thus encouraging their peers to also join the conversation on Own Your C. User profiles complete with an avatar, motto, and personal info as well as the ability to add connections, favorite conversations and display their recent activity round out the already robust community features.
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