“We focus on the business side of the business, which agency leaders crave.”
January’s .NET magazine showcases the Society of Digital Agencies (SoDA), a professional organization of the top digital advertising shops in the business. For the feature, .NET interviewed two of the society’s leaders and founding members: Chairman Richard Lent (AgencyNet’s CEO) and Vice Chairman Jay Wolf (President of Odopod). Jay and Rich explain SoDA’s raison d’être;
“To provide the voice of digital marketing professionals with a mission to advance the industry through best practices, education and advocacy.”
In the article they explain what SoDA has been up to (including some tremendous membership growth and the much-needed development of industry standards and high-level partner relationships) as well as how you can get involved (follow @sodaspeaks for starters).
You can find SoDA at the industry’s biggest events including the unConferences @ SXSW, One Show, Adobe MAX and more. For more about SoDA visit SoDAspeaks.com.
Here’s a peek at the article.
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