Rich and Jay Talk SoDA With .Net Magazine

“We focus on the business side of the business, which agency leaders crave.”

January’s .NET magazine showcases the Society of Digital Agencies (SoDA), a professional organization of the top digital advertising shops in the business.  For the feature, .NET interviewed two of the society’s leaders and founding members: Chairman Richard Lent (AgencyNet’s CEO) and Vice Chairman Jay Wolf (President of Odopod).  Jay and Rich explain SoDA’s raison d’être;

“To provide the voice of digital marketing professionals with a mission to advance the industry through best practices, education and advocacy.”

In the article they explain what SoDA has been up to (including some tremendous membership growth and the much-needed development of industry standards and high-level partner relationships)  as well as how you can get involved (follow @sodaspeaks for starters).

You can find SoDA at the industry’s biggest events including the  unConferences @ SXSW, One Show, Adobe MAX and more.  For more about SoDA visit

Here’s a peek at the article.