A growing number of user-generated video Web sites are supplanting iTunes and Google Video as the place to go for so-called “media snacks,” bite-sized tidbits of fun that satisfy today’s need for entertainment on the go. The sites — which include MetaCafe.com, YouTube.com, Vimeo.com, Heavy.com and iFilm.com — compete for millions of viewers without cost, although some sites are starting to run very short ads.
Richard Lent, CEO of AgencyNet, an interactive agency that creates advertisements for the Internet, agreed. “We feel the more the brand integrates themselves directly with the content the less it looks like advertising,” he said.
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