SoDA Releases 2011 Digital Marketing Outlook

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Have you read SoDA’s 2011 Digital Marketing Outlook?

If not, be sure to add it to your reading list.  The Digital Marketing Outlook captures the insights of some of digital’s leading strategic and creative minds and we’re proud to report that our own Digital Strategist, Brian Chiger is included in that list.

His article, “Digital Consumers Aren’t Just Consumers with Keyboards,” describes 2011 as “the year of the integrated world.” This year, he predicts that “technologies like mobile, QR, geo-location, RFID, tablets, and Internet-enabled appliances allow everything to talk to everything!”   He further argues that digital has rocked the core of our society, impacting everything from our daily lives to the social milestones of our society.

In addition to Brian’s piece, the DMO offers nearly 200 pages of thought-provoking articles and case studies, and an extensive survey conducted by SoDA and its research partner, AnswerLab, to provide key insight to current and projected industry trends. The theme of “intersections” is threaded throughout, as some of the brightest minds in the industry embrace the crossroads of marketing and technology and welcome the era of truly integrated marketing communications.