On November 7th, 2007, the Interactive Media Award’s (IMA) recognized AgencyNet’s micro-site for Beaches as ‘Best in Class’ for Travel/Tourism. ‘Best in Class’ designates VirtualSandcastle as one of the best projects in planning, execution and overall professionalism.
VirtualSandcastle is a viral campaign made for Beaches Resorts to promote brand awareness while allowing users to create a sandcastle and share it with friends.
This campaign experienced an average of 19-minute interaction time for castle builders along with over 400 known posts individually linking to Virtual Sandcastle. Build one yourself! Who knows, maybe you’ll end up planning a winter escape to one of Beaches exotic vacation destinations in the Caribbean.
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