TrackMyT is FWA’s Site of the Day

AuthorLindsay December 4th, 2009 Comments View Comments
Today, we’ve been awarded FWA’s SOTD for TrackMyT!

Being featured on FWA is always an honor as it is one of our industry’s hottest stamps of approval.

TrackMyT is an immersive web experience, created for Anvil Knitwear, that uses a unique identifier (printed on the shirt itself) to allow users to retrace the journey from the cotton farm to their wardrobe.  Along the way, the site reveals the people, technology, process, energy and all around care that goes into the creation of a t-shirt and, ultimately, shows them how they can reduce the ecological footprint of their favorite sartorial staple.

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  • http://www.chotrul.com/ Mark Carter

    This really is extraordinary. Many thanks for sharing this ….

  • http://www.angieslist.com/angieslist/companylist/house-cleaning.info.aspx maid

    This must have been truly a “first of its kind” experience for the users who had the opportunity to trace back the origin of the shirts right to where it came from and it is little wonder that they have been awarded FWA’s SOTD which is an honor in this field!! It really must be exciting to have such an experience and it must have taken some work for I to become a success!! Very extraordinary work and an honor well deserved!!

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