TrackMyT is FWA’s Site of the Day

Today, we’ve been awarded FWA’s SOTD for TrackMyT!

Being featured on FWA is always an honor as it is one of our industry’s hottest stamps of approval.

TrackMyT is an immersive web experience, created for Anvil Knitwear, that uses a unique identifier (printed on the shirt itself) to allow users to retrace the journey from the cotton farm to their wardrobe.  Along the way, the site reveals the people, technology, process, energy and all around care that goes into the creation of a t-shirt and, ultimately, shows them how they can reduce the ecological footprint of their favorite sartorial staple.