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Your Mobile Marketing Budget – Justified
Brands like Coca-Cola, Starbucks, Pepsi-Co have made great strides in mobile marketing. But most brands still underestimate its value.
Nov 9, 2011 -
It’s Not Just the Fans, It’s their Friends Too
What are “Friends of Fans” and why should brands care?
Nov 7, 2011 -
Plan for Buzz: The McRib Complex
A new wave of quick service and casual dining restaurants are rethinking product marketing by planning for word of mouth.
Nov 2, 2011 -
YouTube Storefront Creates New Opportunities for Artists and Brands
Sometimes good digital is simply about reducing the friction between intention and action.
Oct 26, 2011 -
Coca-Cola Launches Mobile Payment System
Coke is enhancing its brand experience through unique product distribution
Oct 24, 2011 -
How CPG Brands Can Grasp Today’s Consumer
Consumers are doing more research on everyday consumer packaged goods than ever before.
Oct 12, 2011 -
Ad Campaigns Are Dead?
How do the best brands succeed in the social age?
Oct 7, 2011 -
Loyalty Program Lessons from a Niche Bar
How QSR and casual dining restaurants can learn from a loyalty rewards program at one of Manhattan’s niche gems.
Oct 5, 2011 -
How to Win At Fantasy Football (And Business)
How data intelligence worked for the AgencyNet fantasy draft (and how it can work for your business, too)
Sep 12, 2011 -
Money for Nothing?
In a way never before possible, large groups of like-minded people across the country, and across the world, can congregate quickly and with common purpose.
Sep 9, 2011
