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Charting A Shift from Communications to Engagements
The definition of advertising is flat out wrong. Let’s change it.
Nov 5, 2009 -
Tired of Getting Burned Out? Yeah. Us too.
Digital lets marketers broaden their interactions with their users — which is great news. Consumers are simply tired of getting burned out on overworked media.
Nov 3, 2009 -
Asking the Right Questions
Jan Chipchase teaches a lesson in questioning the motivations behind things.
Oct 16, 2009 -
Search vs. Social: The Battle of Man and Machine Rages On
Nielsen is reporting that 18% of information searches now begin in social media. What’s going on?
Oct 9, 2009 -
The New Brand Storytelling
Brands have become adept at telling stories across mediums — the challenge is engaging consumers outside the campaign on a continuous and conversational basis. How should brands tell stories in the new media landscape?
Sep 29, 2009 -
Moving at the Speed of Innovation
Digital is an innovation driven medium. One thought on how brands can reconcile the necessary bureaucracy of business with the requisite speed of innovation.
Sep 11, 2009 -
Why Teens Just Aren’t that Into Twitter
With all the hubbub about teens and twitter, we thought we’d take a look at the why
Aug 28, 2009 -
Whatever Gets Measured, Gets Done
So why are we measuring success against metrics like page views and click throughs instead of what we really want?
Aug 13, 2009 -
The Collapse of Urban Print Media (and Why its Happening)
Once considered a critical lifestyle reference for a consumer group that traditionally stands as the vanguard to pop culture, the urban monthly publication has become an endangered species.
Aug 11, 2009 -
Social Media Engagement Builds Business… Or it Doesn’t
Finally, some hard data to justify the time and money devoted to social media marketing.
Jul 30, 2009
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Creative
Candy For Your Mind
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Technology
Hardware, Software and Code. Geeks Only!
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Strategy
The "Why" Before the "What"
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Innovation
Digital moves fast, we think faster
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News
Egotistical Agencynet Posturing
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Etc
Everything in Between
