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Who’s “getting” modern marketing?
Marketing is about creating demand… but is there more to it?
Apr 1, 2010 [ 2 ] -
Charting A Shift from Communications to Engagements
The definition of advertising is flat out wrong. Let’s change it.
Nov 5, 2009 [ 4 ] -
The New Brand Storytelling
Brands have become adept at telling stories across mediums — the challenge is engaging consumers outside the campaign on a continuous and conversational basis. How should brands tell stories in the new media landscape?
Sep 29, 2009 [ 3 ] -
Building the Maven Trap
Is anyone still visiting brand’s websites anymore?
Jun 11, 2009 [ 9 ] -
Why The “Screens Theory” Doesn’t Hold Up
Kevin Roberts argues that media has evolved into a collection of “screens” and that the tools used to develop engaging content on “screen media” can be leveraged across mediums to create effective advertising. See why he’s wrong.
Mar 17, 2009 [ 6 ] -
What Obama has Learned From Great Advertising
Last week’s address to Congress impressed citizens on both sides of the aisle. To pull it off, Obama took a page from the playbook of some of the shrewdest marketers around.
Mar 2, 2009 [ 0 ] -
Ok, I have a website… now what?
Digital is fine for cars and phones, but my brand isn’t sexy enough to compete in the attraction economy – isn’t a website enough?
Jan 26, 2009 [ 3 ]
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Creative
Candy For Your Mind
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Technology
Hardware, Software and Code. Geeks Only!
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Strategy
The "Why" Before the "What"
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Innovation
Digital moves fast, we think faster
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News
Egotistical Agencynet Posturing
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Etc
Everything in Between
